Cadence Jobs

At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.

We seek a results-oriented Sales Operations Analyst with proven expertise in building, executing , measuring , and reporting on targeted digital programs utilizing marketing automation platforms and CRM technology. Reporting to the Pipeline Generation team, this newly created role will be responsible for developing, implementing, and evolving Cadence pipeline generation efforts for the direct and indirect sales channels for the Systems product portfolio across PCB design, computational fluid dynamics (CFD), RF/Microwave, Signal and Power Integrity, and other CAE workflows . The main objective is conceptualizing, developing, and creating standardized reporting and analytics for all campaigns and managing the global lead routing and distribution rules for the Systems Sales team .

The candidate must be an expert with SalesForce and Marketo and be familiar with lead routing automation tools that plu g into SalesForce , specifically LeanData , or familiarity with a similar tool . A full understanding of how a lead-to-opportunity process works to support Direct Sales and a Global Network of Channel Partners using automation tools is required .

Responsibilities

• Build reports and dashboards in SalesForce and Marketo

• Manage the lead routing tool, LeanData

• Manage marketing automation efforts and processes

• Implement automated processes and templates to support pipeline generation programs and business initiatives

• Ensure data structure, integrity, segmentation, and collection processes are aligned with reporting and business needs

• Define/build database workflow triggers, create rules, build segmentation and suppression lists, test, and experiment

• Support important initiatives in Marketo and Salesforce, such as assisting with the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

• Understand and evaluate pipeline generation metrics and distribute campaign performance to internal stakeholders

  Minimum Qualifications

• An undergraduate degree in marketing, business, or a related field

• Minimum of 5 years of marketing experience in a global, publicly traded B2B technology company

• 5+ years of pipeline generation experience in a B2B environment

• Strong knowledge of the marketing technology landscape and solutions

• Excellent understanding of marketing automation strategy and CRM tools experience (e.g., Salesforce, Marketo, and Adobe Analytics) and proven ability to leverage these technologies to fuel pipeline generation

• Experience managing customer data, audience segmentation, and targeting

• Understanding of entire funnel performance and growth levers for each funnel stage

• Experience working with sales teams to understand needs and integrate them into their processes

• Experience in tracking ROI, analyzing trends, and providing metrics

• Excellent PC skills, including Microsoft Word, MS Office, Excel, and PowerPoint

• Proficiency in using the Adobe suite of tools is a plus

The annual salary range for California is $84,000 to $156,000. You may also be eligible to receive incentive compensation: bonus, equity, and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the salary range is a guideline and compensation may vary based on factors such as qualifications, skill level, competencies and work location. Our benefits programs include: paid vacation and paid holidays, 401(k) plan with employer match, employee stock purchase plan, a variety of medical, dental and vision plan options, and more.

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Additional Jobs (https://cadence.wd1.myworkdayjobs.com/addl_jobs)

Cadence plays a critical role in creating the technologies that modern life depends on. We are a global electronic design automation company, providing software, hardware, and intellectual property to design advanced semiconductor chips that enable our customers create revolutionary products and experiences.

Thanks to the outstanding caliber of the Cadence team and the empowering culture that we have cultivated for over 25 years, Cadence continues to be recognized by Fortune Magazine as one of the 100 Best Companies to Work For. 
Our shared passion for solving the world’s toughest technical challenges, our dedication to pushing the limits of the industry, and our drive to do meaningful work differentiates the people of Cadence.

Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.

Cadence is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, basis of disability, or any other protected class.